Ernesto "Che" Guevara, 1960.Photograph © Alberto Díaz "Korda" Gutiérrez.
So, according to this report in The Guardian, the heir of Alberto Díaz "Korda" Gutiérrez, who made this iconic photo of Che Guevara is seeking to engage in some socialist style "brand management." This, I suppose, is the converse of the irony of various capitalist entrepreneurs plastering the revolutionary's visage on all sorts of commodities.
